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Published 1/5/2020

2020 Will Be Decisive Year for Uplift Shiawassee

New Year, New Decade, New Aim: Hustle



Uplift Shiawassee is the third site launched by The Durand Now Network of local news websites. It was the first "good" news site and, though it has evolved through the years, its focus remains to uplift, inspire and encourage.  In 2020, following a successful holiday season highlighting seasonal lifestyle stories and elements, UPSHIA.COM will formally transition into a full-time lifestyle site serving Shiawassee County.  

Behind the network flagship,, today, Uplift Shiawassee is the network's second most trafficked site.

It has been a steady stream of growth in all areas since the first site went live in September of 2012; more site traffic, more stories read, more social followers, more passion, more recall and more revenue, each and every year.

But more doesn't necessarily mean enough.

There's more to the story! Keep reading!


While there has been exciting growth over each of the past 7 years, The Durand Now Network has never produced the amount of revenue necessary to operate fully on its own. This is most likely due to the fact that there has never been a consistent, hard sales initiative. For the past seven years, our focus has been building brands.

This year's focus is hustle.


In 2020 we will push local sales on each site harder than we ever have. There are individual expectations for the performance of each site, commensurate with its own local market and media landscape, and the length of time each has been serving its community.

Uplift Shiawassee launched November 1st 2014. Since that time, there have been more than a half million page views.

Advertising rates start at less than $40 per month for a full color cube ad with link. Uplift Shiawassee doesn't have the biggest audience among the county's media landscape, but it does have an audience and you can reach them at a fraction of what you'll invest elsewhere.

Email or text 989-472-6215 to get started, or click here for complete advertising information.

There's a lot more from Uplift Shiawassee to see and hear!  Keep going!


Community Calendar

Shiawassee County Area Events



Top 100 Most Played of 2019

1. Arlo Guthrie-Alice's Restaurant

2. For King & Country f. Dolly Parton-God Only Knows

3. Lauren Daigle-You Say

4. MercyMe-Best News Ever

5. Lee Greenwood-God Bless The U.S.A.

6. Lauren Daigle-Look Up Child

7. For King & Country-God Only Knows

8. Micah Tyler-Even Then

9. Switchfoot-Livin' On A Prayer

10. Ledger-Completely

11. Lauren Daigle-O'Lord

12. Ryan Stevenson f. GabeReal-Eye of the Storm

13. We Are Messengers-Maybe It's OK

14. Matthew West-Unplanned

15. Big Daddy Weave-Alive

16. Zach Williams-Old Church Choir

17. Micah Tyler-Different

18. For King & Country-Joy

19. Jason Gray-I'm Gonna Let It Go

20. Building 429-Fear No More

21. For King & Country-Little Drummer Boy

22. Elevation Worship-Resurrecting

23. Cory Asbury-Reckless Love

24. Josh Baldwin-Stand In Your Love

25. TobyMac-Scars (Come With Livin')

26. Switchfoot-Native Tongue

27. Bethel Music-Raise A Hallelujah

28. Danny Gokey-Haven't Seen It Yet

29. Jesus Culture-Fierce

30. Unspoken-Reason

31. Lauren Daigle-Rescue

32. Switch f. Dillon Chase-Symphony

33. Casting Crowns f. Matthew West-Nobody

34. Ecclesia f. CASS & CalledOut Music-Radical

35. NF-Time

36. Crowder f. Tauren Wells-All My Hope

37. Social Club Misfits f. Crowder-Testify

38. TobyMac-I Just Need U

39. Jordan Feliz-Beloved

40. Matthew West f. Jordan Feliz-Mercy Is A Song

41. Tenth Avenue North-Greater Than All My Regrets

42. Jeremy Camp-Word of Life

43. MercyMe-Dear Younger Me

44. NeedtoBreathe-Walking On Water

45. Sanctus Real-Confidence

46. NeedtoBreathe f. Gavin DeGraw-Brother

47. Riley Clemmons-Fighting for Me

48. Audien & Echosmith-Favorite Sound

49. Casting Crowns-Only Jesus

50. I Am They-Scars

51. Jordan Feliz-Changed

52. TobyMac f. Kirk Franklin & Mandisa-Lose My Soul

53. Rend Collective-Counting Every Blessing

54. Peabod f. Chad Mattson-Left Out

55. Zach Williams-Rescue Story

56. Emily Brimlow-Hope

57. For King & Country-Burn The Ships

58. Matt Maher-Your Love Defends Me

59. Shinedown-Get Up

60. Gawvi-With You

61. Matthew West-All In

62. Pat Barrett f. Chris Tomlin-Build My Life

63. Brandon Heath-Jesus In Disguise

64. MercyMe-I Can Only Imagine

65. Mandisa f. TobyMac & Kirk Franklin-Bleed the Same

66. NF-If You Want Love

67. North Point InsideOut-Every Beat

68. Rhett Walker-Believer

69. Unspoken-The Cure

70. Zach Williams-Fear Is A Liar

71. AC & Brady-Who We Are

72. Hillsong Worship-What A Beautiful Name

73. We Are Messengers-Point To You

74. Danny Gokey-Tell Your Heart To Beat Again

75. KB-Hold Me Back

76. Blanca-Who I Am

77. Citizen Way-The Lord's Prayer

78. DC Talk-Jesus Freak

79. Skillet-Lions

80. Tauren Wells-God's Not Done With You

81. Zach Williams-Survivor

82. Andy Williams-It's The Most Wonderful Time of the Year

83. Mariah Carey-All I Want for Christmas Is You

84. Matthew West-Broken Things

85. Plumb-HEre With Me

86. Third Day-God of Wonders

87. Billy Ray Cyrus-Some Gave All

88. Danny Gokey-More Than You Think I Am

89. Jordan Feliz-Faith

90. Lauren Daigle-Have Yourself A Merry Little Christmas

91. MercyMe-Here With Me

92. Newsboys-Something Beautiful

93. Switchfoot-Dare You To Move

94. Tenth Avenue North-Control (Somehow You Want Me)

95. Big Daddy Weave-Redeemed

96. Brenda Lee-Rockin' Around The Christmas Tree

97. Dallas Holm-Rise Again

98. Jeremy Camp-Dead Man Walking

99. Matt Maher f. Mac Powell & Mike Donehey-Hold Us Together

100. NeedtoBreathe-Signature of Divine (Yahweh)

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